Two years ago, a few friends sat around a table over a few drinks, and had a conversation about the DJ music scene. At the time, they noticed that piracy was pummeling artist revenues. Producing records used to provide a livable wage but it had devolved from a primary job to a serious hobby, wherein you needed a day job to pay the bills. Obviously, the digital download model hadn’t really evolved over the years and its biggest vulnerability was the ease that that content could be shared, legally or not.
Spotify had just launched in the US and Rdio was in its infancy, but both companies focused on offering a catalog that catered to a more mainstream audience. There wasn’t a provider that offered a catalog for fans of DJ music or provided the ease of use to access the music they wanted.
And the digital download model showed us that without a better way for people to access music, the tendency to pirate music was far greater.
There had to be a better way and at that moment, Pulselocker was born.
After two years of development, we’re proud to announce the release of the new Pulselocker. What makes this so different is the transformation from a native client, which launched as a public beta in November 2012, to a fully web-based system. This completely new offering enables anyone with a browser and internet connection to be able to access all of Pulselocker’s key features, including unlimited on-demand streaming and the ability to Locker tracks to your computer and play them offline.
As a company founded by artists, our goal was to create a business that gave DJs the freedom to access all the music they could, while keeping the artists’ interest top-of-mind. That’s why we developed our triple monetization strategy, which pays an escalating royalty each time a track is streamed, downloaded into the Locker and DJ’d for more than 90 seconds and purchased outright. While we won’t solve piracy, we’re focused on building a model that puts more money back into the artists’ pocket.
This is a remarkable achievement by Pulselocker’s dedicated team and we hope you enjoy it.
To find out more, check out a few of our latest articles:
Pulselocker Wants to Be the Spotify and Beatport Hybrid for DJs
Pulselocker Launches DJ-Focused Streaming and Cloud Service
Pulselocker, A Streaming And Download Service For DJs, Launches To The Web
For a complete list of articles, check our CHNL page: http://chnl.it/channels/191-pulselocker-press